Tenpoint Therapeutics
Revolution in sight
Background
Tenpoint Therapeutics launched in July 2023 as a biotechnology company pursuing vision-restoring engineered cell-based therapeutics and in vivo reprogramming to address degenerative ocular diseases.
Launch
Preclinical
- Biomedical illustration/animation
- Corporate branding
- Logo design
- Media strategy and execution
- Messaging development
- Social media/Digital marketing
- Website design + development
Getting to the point
We collaborated with Tenpoint’s founding team to develop the company’s branding, messaging and website ahead of their formal launch, to showcase the company’s focus on the eye and transforming the treatment of ocular diseases through regenerative cell therapy. Our work culminated in a robust media campaign that included partnering with founding institutions and investors to amplify the $70 million Series A and company launch news.
Seeing the launch come to light
Our media strategy in support of Tenpoint’s launch garnered 20 organic media stories in both trade and business publications as the result of embargoed interviews conducted based on training with our on-staff team of former journalists. Interest in Tenpoint was demonstrated on social media, where the company gained more than 600 new LinkedIn followers, and through the website, with nearly 5K visitors experiencing and engaging with the new website at the time of launch.
