ROME Therapeutics
Into Uncharted Territory
BACKGROUND ROME
Therapeutics formed to do pioneering work to unlock the “dark genome” – a vast landscape long dismissed as “junk DNA” – to drug discovery.
Launch
Preclinical
- Biomedical illustration/animation
- Corporate branding
- Corporate presentations
- Website design + development
BRAND DEVELOPMENT
We built a striking visual brand around the twin themes of exploring uncharted territory and illuminating the unknown. ROME’s logo incorporates a toggle switch that suggests their ambition to light up the “dark genome.” The website carries a theme of hide-and-reveal throughout its pages, inviting exploration. The highly successful launch included coverage in a dozen publications. Vivid three-dimensional custom-made biomedical illustrations combine with simple textbook-style drawings to present ROME’s complex science in a user-friendly format.
DEBUT
The ROME brand and website launched in April 2020 in conjunction with a financing announcement heralding the arrival of a trailblazing new company.
